SoundCloud Marketing: Getting Started
Seeking success in the music industry comes from maximizing your resources to reach an audience. SoundCloud marketing plays an important role. It is especially relevant for your campaign when promoting music. Furthermore, SoundCloud users are strictly on the platform to listen to music and in many cases, seeking new artists to listen to. However, uploading music to SoundCloud and hoping for the best just isn’t enough. Most noteworthy, SoundCloud hosts almost 20 million musicians, so standing out from the masses may be a difficult task. Additionally, it is wise to set up your profile with proper branding and linking to have a successful SoundCloud promotion campaign. Let’s go over some tips to get your music in front of more fans.
SoundCloud Marketing: The Basics
Preparation for a successful SoundCloud marketing campaign consists of making high quality music, social media presence, SEO, and understanding your target audience. Breaking these each into their own individual category will create opportunity to strategize your SoundCloud promotion.
Without a doubt, making high quality music should be the highest priority for any musician. Creating new songs that reflect the interests and desires of your fanbase will yield great results. Keep the fans interested and give them a reason to dedicate time and money to your brand. Furthermore, better sounding music will also help land you within high profile playlists and collaborations with well known musicians.
A strong social media presence is also beneficial to growing your audience. Syncing your accounts with SoundCloud works great with any SoundCloud marketing campaign. This makes sharing music easier and allows fans to stay within the loop for new releases. Additionally, having an accessible social media presence encourages fans to follow and engage. Especially relevant, creating a bond with fans that allows for a platform to support and share your releases.
Lastly, consider using Google and SEO to maximize your exposure for SoundCloud promotion. Optimizing titles, tags, and descriptions encourages search engines to place your music in relevant searches. Share your music and submit it to blogs, this could create embedded players or backlinks directly to your music. This helps with the relevancy of your placement within Google searches.
Utilize these tips to grow your brand and apply them directly to your marketing strategies.