Taylor Swift Sees Huge First Week with Folklore
With only a few tracking days underway for the week, Taylor Swift’s “Folklore” has already surpassed the largest week of 2020 for any artist. The new album has already earned 500,000 equivalent album units within its first three days of release. Perhaps Taylor may see a million in the first week which would be more than double of what Juice WRLD’s “Legends Never Die” put up. That album launched with 497,000 units. These numbers are tracked and reported by Nielsen Music. However, most noteworthy, the last album to score at least 500,000 units earned in its first week was Taylor Swift’s previous album, Lover. That album hit the top of the all albums Billboard 200 back in September 2019 with 867,000 units.
Diving into the numbers for the album for the 500,000 units in the first three days we will see that thus far it has been mostly sale driven. Boasting a cool 400,000 in pure album sales is nothing to scoff at. Furthermore, Folklore has picked up 126 million on-demand streams for the 16 songs on the album. However, with only half the tracking week recorded, we will have to wait to see where the numbers fall. It should be noted though comparatively that Juice WRLD’s album earned over 422 million streams in its first week. However, especially relevant – Folklore is currently only available on Taylor Swift’s website and digital retailers like iTunes.
Additionally, Taylor has benefited from selling a dozen album bundles. This includes physical and digital bundles that include a CD, Cassette, Vinyl album, and the digital version of the album. However, it should be noted that while technically the customer is receiving multiple versions of the album – each sale is only counted once. Keep an eye on the charts through the rest of the Summer to see if Taylor reigns or if someone else comes and takes down Folklore.