The Weeknd Set to Spend Second Week at Number 1 with After Hours
Last week The Weeknd made quite the debut at number 1 on the Billboard 200 chart. Scoring the biggest week of 2020 for any album, After Hours is likely to spend another week on top. Debuting with 444,000 units earned in the first week, the album is expected to earn over 100,000 more this week. These numbers are reported by Nielsen Music. Forecasters are suggesting the album could spend another week on top and it is seeming quite possible.
Aiding The Weeknd in his second week will be the addition of three new songs released. With a deluxe version following up the initial release, the three new songs, “Nothing Compares,” “Miss You,” and “Final Lullaby” all give Abel a boost. The three new tracks appeared on the set on Monday, March 30th. This will certainly show an additional boost in streaming activity for the album. Most noteworthy, all version of an album are counted together for tracking and charting purposes.
Especially relevant, After Hours will continue to see benefits from the 90 merchandise/album bundles available for purchase on the official website. This is a great tactic and strategy used by many artists to incentivize fans to buy their albums. Additionally, there are album sales generated by combining concert ticket/album sale redemption offers for The Weeknd’s upcoming tour.
Most noteworthy, The Billboard 200 chart ranks the most popular albums of the week. Rankings are based on multi-metric consumption. These metrics are made up of traditional album sales, track equivalent albums, and streaming equivalent albums. Whether the album sells individually, streamed in its entirety, or specific singles receive more attention than others. These all add up to equate to album sales and has been seen as a fix for the music industry after the decline in physical sales. Keep an eye on the charts to see how After Hours continues to do in the coming weeks.