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YouTube Monetization: New Options for Creators

YouTube Monetization: What’s New?

YouTube has announced that it would be adding new options for creators to make money from their content. Many of the options are reminiscent of what other platforms have done, however, they can still relieve a problem YouTubers have been facing for quite some time. YouTube’s chief product officer, Neal Mohan, introduced new YouTube monetization features at VidCon. The first feature is probably the most beneficial for creators. Channel Membership is a $4.99 monthly subscription that lets users pay for exclusive content on a channel. Content can range from emoji, live streams, special badges, and additional videos. It all depends on what the content creator offers with their YouTube marketing.

People that are familiar with Twitch may feel that the new YouTube monetization feature is quite similar to the aforementioned. However, in YouTube’s defense – this is a proven business model that works so they are expanding on it for their user base. Additionally, this feature is available for a small number of beta test users as “sponsorships”. Most noteworthy, this YouTube marketing feature will be made eligible to users with over 100,000 followers.


YouTube Monetization

YouTube Monetization: What Else?

Another feature for YouTube marketing and YouTube monetization the company is putting out is a merchandise shelf. This allows users to sell their swag under every video. Until now, creators had to link to their personal websites and stores in the description of each video. However, now that there is a dedicated section on their channel – they can show prices and pictures of available items.

A third feature worth mentioning is called “Premieres”. This feature allows creators to show off pre-recorder videos in a live stream with a public landing page where they can interact with fans as the video goes live.  Additionally, this feature comes with Super Chats which allows users to pay to have their comments pinned to the top of a stream, for every upload.

These new YouTube monetization options might be a consistent way for creators to make a livable wage off of their content. It should be interested to see how YouTube rolls out these features to the masses.