New York Rapper CJ Signs Partnership with Warner
As the popularity of Brooklyn drill music gained momentum in 2020 – Staten Island’s CJ flew onto the scene with “Whoopty”. An 808 heavy drill track with a vocal sample throughout from the song “Sanam Re”. With the increase of recognition for the song, it has now climbed up to number 25, a career-high for CJ. Most noteworthy, the song aided the NY rapper with the ability to sign a partnership deal with Warner Records and helped gain notoriety from other top NY artists. 50 Cent, Busta Rhymes, French Montana, and Cardi B are among top artists in the city to have co-signed the Staten Island natives success.
However, the excitement isn’t only on CJ’s end. Warner executives such as Aaron Bay-Schuck are equally excited about the partnership. They believe in his star power and believe his ambition to be a top artist is at the highest level among his peers. With quite a bit of unreleased music, the label believe they can help the rapper maximize the exposure and potential for success. Looking to capitalize off of the drill music sub-genre, it is no surprise Warner is throwing their hat into the ring to support CJ.
They are currently working on an EP at Warner which will be executive produced by French Montana. Furthermore, the release date is unknown except that it is soon to be released. Rallying momentum from the “Whoopty” hype, CJ and Warner will look to solidify his status beyond the hit song. However, until the EP is released they will continue to ride the success of the track. Keep an eye on the charts as the year goes on and see how CJ continues to chart. Will drill music be as popular in 2021? Can CJ have more success in this sub-genre or will his music cross over like Pop Smoke? Only time can tell.