Instagram Marketing 2021: Getting Started
Social media marketing is still the most effective way to gain popularity in 2021. Furthermore, choosing the right platform depends on what your goals are. Whether it is Facebook, Twitter, Instagram, YouTube, or TikTok – they all serve a unique purpose. While features seem to become similar across each platform, the user-bases are different and operate within their own manner. However, TikTok tends to be the most unique within its niche. Most noteworthy, often times when one platform starts to gain momentum in one direction, the others will add that popular feature to their own app. Because of this Instagram marketing can be still quite effective, even competing with newer platforms. With over 112 million U.S. users on Instagram, the platform is expected to grow near 120 million users in 2021 alone. That’s why choosing the right approach to Instagram promotion is key. Your audience is waiting!
Instagram Marketing 2021: The Basics
To understand the best strategies for Instagram promotion, you should know who your audience is. Especially relevant is the fact that more than one-third of adult Americans use Instagram. The demographics show that roughly 67% of that number is made up of users aged 18 to 29 years old. However, 47% of people between the ages of 30 and 49 also use the platform. Furthermore, 23% of all adults 50-64 also use the app.
These demographics are important for your Instagram marketing campaign. If you study the patterns of these users you will know the best ways to target their accounts. With the focus to promote via paid advertising, Instagram has made it more difficult to get your content in front of the right people. However, knowing the appropriate hashtags can get you onto their explore pages.
Be sure to create content suitable for Instagram stories. This is a very popular feature and most people tend to click and view. You can utilize features such as surveys or asking questions and this will create engagement. Unlike posting pictures and videos onto the timeline, Instagram doesn’t hide your stories. The same can be said for reels. This is a new popular feature meant to rival TikTok and it is gaining steam. Incorporate a good mix of all the popular features, hashtags, and fresh content and your Instagram will grow.
For more information on Instagram promotion, reach out to View Maniac. We offer free consultation and can get you started today with your very own Instagram marketing campaign.