Music Promotion: Reasons to Release an EP

What is an EP?

It is without doubt that you have seen one of your favorite artists release an EP. Perhaps even local artists around your way have done so as well. So, what exactly is an EP? EP stands for “extended play”. Generally speaking, an EP is a compilation of tracks used for promotional purposes. In most cases EPs are used to give a fan an extended listen beyond a single but not quite a full album. The average length of an EP is around 4 to 6 songs that are generally original tracks that have never been released.

An artist may have multiple reasons to release an EP however in most cases they are used as promotional tools. Although, here are some reasons to release an EP. Perhaps a new band is looking to introduce themselves to a new audience or crowd, releasing an extended play can offer new fans a look into the band’s sound beyond a single. Artists looking to promote a tour may release this promotional album to get fans to come out and see their set. Incentivizing fans with an EP in exchange for joining a mailing list or buying concert tickets is another tactic used.

How to Release an EP?

So, now that you know and understand an EP is and what it is used for – you may be wondering how to create your own. It is important to consider a few questions before moving forward with creating an extended play album.

Why are you creating an EP? Is it for promotion? Are you planning on selling it or do you plan to release it as a gift? Solidifying your purpose for the release can help with the fine tuning. It is important for musicians to choose a style or theme for the album and stick to it. How do you plan on distributing your new work? Digital music distribution through streaming platforms is always a great option.

Once you have identified the structure of your extended play and release plan, you are ready to go. For any extra marketing or promotion please feel free to check out ViewManiac and our services.