Snapchat for Musicians: The Basics

Snapchat for Musicians: Getting Started

Well, here it is – yet another social media platform that musicians should be taking advantage of. At times it can be exhausting keeping up with the ever-changing landscape of the internet. However, as an aspiring musician or artist, you don’t always have the luxury of traffic coming to you. By now, everybody should be aware of what Snapchat is and how it works. In this article we will be looking at how to maximize the potential of Snapchat and its features. Let’s look at some social media content management techniques that work well with Snapchat for musicians.

Snapchat for Musicians: Identifying your Audience

Having an awesome catalog of music and/or an event or album to promote is half of the battle. As we know with social media content management for different networks – quality is king, and branding is necessary. So, what are some content ideas that can resonate well with a Snapchat audience?

First off, it’s important to note that Snapchat has 187 million daily active users. The company gained 8.9 million users in the fourth quarter of 2017 alone. Snapchat’s userbase was primarily a younger crowd but it seems now that a more mature audience is finding their way on to the network. Knowing what your target audience might engage with or enjoy most will garner more interest and get you into the discover section of the app. Thus, getting you in front of more users that can turn into followers.

Snapchat for Musicians: Content Ideas

Different type of content to share with your audience can be quite simple with Snapchat. If you’re in the studio working on new music or perhaps you’re rehearsing for a gig – a simple video on Snapchat can interest your fans. Major artists have been taking advantage of this for a bit now and it has contributed to their success. Finding fun or unique ways to make these videos such as filter resonate well with an audience.

Using Snapchat to drop exclusive news or announcements can be a fantastic way to gain new followers. If your fanbase knows that you use this network to break news, they may be more inclined to pay more attention to your Snapchat.

Another great use for Snapchat is to offer video storytelling or behind the scenes moments. While being on a bunch of social media platforms can be tedious at times, it helps tremendously with social media content management. With that said, the more ways to connect and engage with your fans – the more interest it brings to you and your music.