What are Official Artist Channels?
Up until recently, any official artist channels that you saw on YouTube generally belonged to VEVO. For those living under a rock, VEVO is a video hosting service that was founded in 2009…
YouTube Marketing: Fundamentals
It should be no secret that YouTube is a great way to grow your fan base. Video is an extremely important medium for music promotion. Whether it’s music videos, lyric videos, vlogs, concert footage, covers,…
YouTube Monetization: Making Money Online
So, you want to know how musicians are making money online? Perhaps specifically on YouTube? Maybe you know that they are using YouTube to make money, but you don’t understand the mechanics behind…
Music Streaming: The Good News
So, there is some slightly good news about music streaming for musicians in 2018. The Copyright Royalty Board has adjusted rates for master copyright holders and non-commercial web casters. The increase is to…
Sony Music's near $1 billion quarter.
If there is anything you can learn from Sony Music; it is that streaming revenue is king. Sony's music operations have posted some serious numbers and incredible growth - just this past…